e-word language school represents a modern way of teaching. The brand is unique in a way that it tries to distance itself from the traditional teaching methods as it is contemporary, elegant and promotes simplicity.
The idea behind the promotional posters is that through associations and intelligent humor, we can all learn new things, no matter how alien they might seem. The design is warm, approachable and clear in its message.
In the process of research for the project, the main connection was made with the use of food. Food is something essential in our lives, and we can all relate to it, experience it. That way, a solution was found how to relate with the final consumers even if they are not familiar with the Serbian language learning. The consumer might not need the services, but can empathize and understand the elements: learning, food, brain.
The reoccurring element in the form of a walnut is there to represent the brain. The brain is there to associate us to learning. The next layer of the idea is English language idioms describing food and learning. By combining all, the idea for the posters was born.
After forming the concept and the copy of the project, the process of the design included photography, postproduction and typography design.
