Ties for the people! Ties for our pets!
Ties are now a fashion statement. We evoke the feeling of freedom by boldly using the very item of clothing that used to symbolize constraint.
T-Model Ties promotes freedom of spirit, thought and body, it becomes approachable, used by everyone, just like the original T-model. The brand is playful with an item that before represented severity. Now, ties are for women equally as for men, for children, for pets.
But let’s take it a step further, we don’t have to wear ties around our necks! We wear them as earrings, shoe-laces, belts, necklaces, piercing, as a key chain, as our pet’s collar. Ties are in this season!
The brand identity represents the spirit of the company through and through. It is simple but memorable, minimalist but bold. The packaging design is made in the same spirit. Ties hang, stick out, and so does a tongue from our mouth and a toilet paper roll from the holder. The design is young, fresh and bouncy, it takes fashion seriously, and it is seriously fashionable.
