Sunčan dan (Sunny day) is a small family production of honey. The company wanted a fresh approach, which meant a minimalistic design. The product is natural and healthy, the colour of the honey brings joy, as we feel on a sunny day. The taste of the honey melting on our tongues brings us warmth and happiness directly from the sun, through hard-working bees.
The client wanted to make clear that the product is honey, and that is why I chose the typical form of a honeycomb. At the same time, the client wanted to step away from the typical presentation of a bee in the logo. Instead of that, I used the name of the brand as inspiration. The sun is shining over the initials of the brand, rooted in the ground, from nature. Having the initials inside of the honeycomb identifies the company with the very product – honey.
