Mama’s jam and ajvar is a family business producing goods in small batches. The brand concentrates on quality and the tastes that bring out our childhood memories.
As it is a family business, the logo has to bring out the home feel, the domestic atmosphere of all the family members gathered around food. It also needs to be in pace with the 21 century, so the typography is more modern. The logo is round, following the shape of a jar lid.
