The wordmark logotype represents the essential elements in every design – straight and rounded lines. In order to represent a club that gathers people interested in graphic design, the logo design had to go to the very basis – shape. In design, we all start with a shape, and by transforming it we are able to communicate our message. The shapes of the letters are represented through an equally basic element – line.
The colors chosen for this logo are symbols of the castle piercing the blue sky on a clear day, proudly overlooking the town of Uppsala.
