This is a personal branding logo for a PhD student of Philosophy who is socially active and wishes to present himself in the best possible way. The goal was to have a clear type but slightly designed, extraordinary within the limits of ordinary. The type is bold and strong, it makes a statement. The red colour shows the strength and energy of a young and eager professional. The angle of the wordmark shows ambition, and the fact that the letters are actually straight, unlike the whole wordmark, shows clarity and stability.
