The KN brand is fresh, feminine, and here to stay!
This is a studio with young, and yet, experienced architects and designers. The project consisted of rebranding and bringing a new perspective to an already successful business. There are strong women standing behind this brand, so the process of the visual identity design wasn’t hard at all as the KN team knew exactly what they wanted.
It was suggested from the very beginning that the letter K should be mirrored. That way it would attract attention by pointing at outside-of-the-box thinking, and it would contribute to the whole idea of stability. Taking these three factors into account, I proposed for the main letters to be bold. I also added another element that pops out and makes the idea unconventional – all small caps. We tried it out and decided to go with something a bit more feminine and sophisticated. So it was time for a bit more sketching.
