This project is youthful and full of energy. It stimulates us through our visual senses to take action and be proactive. The whole brand is incorporated into one shape.
The letter “V” is just hinted, the letter “E” is represented through horizontal lines, and the letter “R” is the dominant shape that leaves a powerful impression. The size and impact of each subsequent letter progressively gain momentum.
The horizontal lines cut through the letter “R” with strength, tenacity, and determination. They symbolise achievement and movement forward. The colours are strong and address the young generation of leaders who like to live life without constrains.
