Uppsala@Heart is a personal project promoting my town, Uppsala. When I moved to this town, I wanted to get to know it better and connect to people here through the one thing we all have in common – the town of Uppsala.
I went out and took many photos of the town. It was a long project as I wanted Uppsala to reveal its beauty in different seasons. Afterwards, I made the logo and brand identity. The colours used are the ones on the Swedish flag.
The first form in which I showed my work was in the magazine form, through social media. The next step was to upgrade the project through custom designed posters, t-shirts, mugs and other useful items.
I hope the project will inspire everyone to visit this beautiful town!
